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亚博网页登录_你还敢直视广告牌吗 小心被监控了

发布日期:2021-06-05 00:07浏览次数:
本文摘要:clear channel outdoor-oneofthelargestoutdooradvertisingcompaniesintheu.s.- isstartinganewprogramcalledradarthatwill tomapreal-isstartinganewprogramcalledradartwill earbyconsumers .仅次于美国的户外广告公司之一Clear Channel Outdoor开始了名为Radar的新业务,用招牌观察路人的习

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clear channel outdoor-oneofthelargestoutdooradvertisingcompaniesintheu.s.- isstartinganewprogramcalledradarthatwill tomapreal-isstartinganewprogramcalledradartwill earbyconsumers .仅次于美国的户外广告公司之一Clear Channel Outdoor开始了名为Radar的新业务,用招牌观察路人的习惯和不道德。thetechnologyissuretohelpadvertisersbettertargettheirads.butprivacyadvocatesarguethatits,well,a little creepy .这种技术但是隐私保护thisishowclearchanneloutdoordescribeshowtheprogramworks是inavideoonitswebsite : usinganonymousaggregateddatafromconsumercels radarmeasuresconsumersreal-worldtravelpatternsandbehaviorsastheymovethroughtheirday,analyzingdataondirectionoftravel。billboard viewability, andvisitstospecificdestinations.thismovementisthenmappedagainstclearchannelsdisplays, allowingadvertiserstoplanandbuyout-of-hometoreachspecificbehavioralaudiencesegments .在Clear Channel Outdoor网站的视频中涉及该技术收集电子邮件数据,雷达测量路人的移动方式和一天活动的不道德,分析移动数据,确定招牌路人的可用性、目的地。这些数据不在Clear Channel的招牌上布局,允许广告主计划销售Out-Of-Home室外的特定参加者信息。

》clearchannelsseniorvicepresidentofresearchandinsightsandystevenssaysitslikemobileadvertising, using the same consumer behavior butusingitfor [ out-of-homeadslikebillboards.] inaninterviewwithmediavillage, hesaysheseesitasawayoftranslatingdigitalinsightstothisoutofhomespace.clear channel研究计划部门的副高级管理人员说:“手机广告用于某种程度的顾客不道德的做法But in an email to NPR, clearchannelpresspokesmanjasonkingdrewadistinctionbetweentheone-to-oneapproachofonlinedigitaladtargetingandthisstratees which . he explains : wehavenotechnicalcapabilitytodeterminetheaverageageandgenderofwhosees,butthedataproviderscaninformusbysharine that I-95 infloridahasahighpercentageoffamiliestravellingtodisneyworldthatpassmanyofourbillboards .在给NPR的邮件中,Clear Channel的邮件以互联网一对一广告方式和这种室外一对多广告模式为界,他说:“我们无法从技术上了解招牌受众群体的年龄和性别,但数据供应商无法共享信息。例如,佛罗里达州的I-95公路上很多家庭在去迪斯尼乐园的路上不看招牌。“The company,whichownstensofthousandsofbillboardsintheu.s .willofferradarinitstop 11 markets,includinglosangets starting on Monde withplanstomakeitavailableacrossthecountrylaterthisyear,thenewyorktimesreported.heresmorefromthetimes 3360 clearchannelanditss aunitofattthatcollection PlaceIQ,whichuseslocationdatacollectedfromotherappstohelpdetermineconsumerbehavior。

and Placed, whichpaysconsumersfortherighttotracktheirmovementsandisabletolinkexposuretoadstoin-store visits-allinsisthattheyprotection Prich sanonymousandaggregated,they say,meaningindividualconsumerscannotbeidentified .纽约时报说。纽约时报还说:“广告运营商Clear Channel与其他合作伙伴att数据部门合作收集用户的方位信息。Placed广告公司允许用户通过出售权利来跟踪用户的活动,需要看广告去商店,所有消费——的公司都保持着顾客的隐私。

所有的数据都是通过电子邮件收集的,无法识别个人信息。》King,the press spokesman,tellsnprthatthepersonalconsumerinformationwillremainwiththedataproviders, while clearchannelwillonlybeabletoaccesstheaggregateddata .媒体发言人King告诉NPR消费者的个人信息由数据运营商管理,clear channel广告公司将这些收入andstevensarguesthatconsumerscanoptout是, intheinterviewwithmediavillage.hemakesadistinctionbetweentheclearchannelprogramandtheadvertisinginthisscenefromthedystopiage 在Media Village采访中,Stevens反驳说消费者可以自由选择解散。

他指出Clear Channel项目和电影《少数派报告》的广告场景几乎是两码事。Here,tomcruisescharacterwalksthroughashoppingareaasadvertisementsaddresshimbyname.Johnanderton! You could use a Guinness right now,saysoneaffablebillboard.get away,Johnanderton.Forgetyourtroubles, intonesanotherbillboardshowingabeachscene.hereswhatstevensthinksofthisstyleofadvertising 3360 imnotsureitsagreatuserexperiees ,tobe honest.with AMASS-Mediumlikeout-of-home,Abetteruseistotargetgeneralpatternsofcome“John Ander Ton! 试试Guinness吧”,殷勤的招牌说。“我记得你的烦恼。John Anderton,离开了这个地方”,另一个招牌广播了沙滩的美丽。

Stevens对这样的广告说:“其实,我不知道用户体验是不好还是有点害怕。像Out-Of-Home这样的大众媒体,广告给普通大众媒体而不是个人是更好的方案。

》butregardlessofwhetherthebillboardswilladdressuspersonally是thenewinitiativeisraisingconcernsfromprivacyadvocateslikejeffreyy executivedirectorofthecenterfordigitaldemocracy.itisincrediblycreepy, anditsthemostrecentintrusionintoourprivacy是hetoldthetimes.peoplehavenoideathattheyrebeingtrackedandtargeted .这些招牌个人也是大众他和时报说:“这太可怕了,这是最近对我们隐私的侵犯。” “人们不知道自己被跟踪了。


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